by R.S. Mellette

While the publishing world argues over what’s Middle Grade, what’s Young Adult, and what’s New Adult, I’m asking; whatever happened to “good for the whole family?”

Target marketing has been around long enough that most people think it’s the only way it’s ever been, but if you take a longer view of commercial art, you’ll see that excluding the majority of your potential audience is a brand new concept. Yes, I said “excluding.” If you write, or edit, or make acquisitions, or shelf for one specific age group, then you are limiting your audience. And by “brand new” I mean since the turn of the previous century. Continue reading →