Giving It Away for Free: Keys to Promoting Your Book at Events

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by Stan Yan, Author and Illustrator

This is the second part in a two-part series where I discuss keys to promoting my bedtime picture book, There’s a Zombie in the Basement, inspired by my 3-year-old son who wouldn’t come down to my basement studio, fearfully pointing at my zombie artwork on the walls. I’ve been promoting my other work at comic and fan conventions since 2001, but I’ve learned a lot about them and applied it specifically to promoting my book. You don’t have to feel overwhelmed by conventions and events! Read on for my keys to standing out and selling your work.

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Failing Before You Start: The Key Steps I Ignored to Crowdfund My Picture Book

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by Stan Yan, Author and Illustrator

This is the first part in a two-part series where I will discuss my “missteps” in crowdfunding my picture book, There’s a Zombie in the Basement, because sometimes you have to risk going against conventional wisdom to bring your book into the world.

In 2013, my primary job was drawing zombie caricatures at conventions. One day, my 3-year-old son wouldn’t come down to my basement studio, fearfully pointing at my zombie artwork on the walls. This inspired my foray into kidlit, which taught me some lessons.

Ignored Step #1: Don’t Self-Publish. Continue reading →

Scholastic Senior Editor Matt Ringler on the Goosebumps series, his love for revisions, and plot arcs in reality television

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Matt-Ringler-ScholasticSCBWI Los Angeles Writers Day faculty member Matt Ringler is a Senior Editor at Scholastic where he edits chapter books, middle grade, and YA fiction.

He got his start at Scholastic in 2001 as a summer intern during his freshman year of college and, minus a short stint as a freelancer, has been there ever since. He compares the internship to winning the lottery, landing him the opportunities to work with Scholastic Editorial Director and author David Levithan and to witness the height of Harry Potter domination.

His books include the Goosebumps series by R.L. Stine, the Game Changers series by Mike Lupica, the STAT series by Amar’e Stoudemire, and Sharon Robinson’s middle grade novel, The Hero Two Doors Down. His YA list includes Kill the Boy Band by Goldy Moldavsky and It’s Not Me, It’s You by Stephanie Kate Strohm.

Matt talks to Kite Tales about his work and Writers Day in Los Angeles, taking place March 3.

Erlina Vasconcellos: Your books are so diverse and range from long-running series to debuts. How do you choose the books you edit?

Matt Ringler: A lot of that is a combination of luck and paying careful attention to the books I’m acquiring. With a long-running series, there’s always books to work on. That allows me to be really choosy with [the non-series books]. I always want to do something different from what I’ve just done. When I took over on Goosebumps, I sort of became the middle grade horror person. I like it, but I don’t always want to work on middle grade horror. The same thing happened when I acquired my first YA project—everything agents were sending me suddenly mirrored this one book I bought. But I like to read all age ranges; I read all genres.

EV: What are the elements of a strong series? And how should writers present that series to you? Do you want to see a whole plan?

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#KTChat with Author Danielle Davis: Navigating Your Writing Process and Valuing Your Work

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On Twitter today (Friday, 2/23/18) from 4-5 PM PST, Danielle will be taking your questions and discussing her article on the writing process, how to find value in your work, and ways to keep moving forward, even when you don’t feel like it. Log into your Twitter account during our chat hour and use the hashtag #KTChat or @mention Danielle (@writesinLA) to join the discussion! If you aren’t on Twitter, leave your questions in the comments before the chat begins! Find SCBWI-LA on Twitter: @SCBWISOCALLA

By Danielle Davis, author of Zinnia and the Bees

Process fascinates me, in part because I find it challenging. It’s tempting to focus on other things that start with p: publication, perfection, panic, pretzels (snacks, help, right?) and, of course, the desire to polish off a manuscript and be finished.

Before my debut middle grade novel, Zinnia and the Bees, was published, I always thought that I wouldn’t have that “second book problem” because I had two manuscript drafts I already planned on pursuing.

But then I did have that second book problem. I had it big time. Continue reading →

SCBWI Events, Book Festivals, and Conventions Happening in 2018

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Hone your craft and connect with other writers, illustrators, and children’s book industry professionals at this year’s book fests and events. Grab your calendars and mark these dates.

Here are the dates for SCBWI’s biggest events for 2018:

Writers-Illustrators-2017-2March 3
Writers Day
Skirball Cultural Center, Los Angeles
This is a full-day to immerse yourself in expert keynote speakers, manuscript critiques, and agent pitch sessions. This year’s event, themed “Time to Level Up!,” offers writers a choice of three different levels based on experience and goals.
Read PB Rippey’s writer’s perspective on 2017’s event. Last year’s event also included illustrators. Read Lynn Becker’s illustrator’s perspective.

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Author Gary Schmidt: Know Your History, Balance Your Time, and Write the Hard Stuff

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Gary Schmidt is a two-time Newbery award-winning author and professor of English at Calvin College in Grand Rapids, Michigan. He received both a Newbery Honor and a Printz Honor for Lizzie Bright and the Buckminster Boy and a Newbery Honor for The Wednesday Wars. He lives with his family on a 150-year-old farm in Alto, Michigan, where he splits wood, plants gardens, writes, and feeds the wild cats that drop by. He’s trading the Michigan cold for warm L.A. as faculty for this year’s SCBWI-L.A. Writers Day. Today, he’s sharing his experience and advice on writing emotionally heavy subject matter for kids, balancing multiple projects, and the historical fiction we all should be reading.

SARAH PARKER-LEE: You’ve shared that you weren’t a big reader as a kid until one particular teacher not only taught you to read, but taught you that you were capable of reading and understanding, that you weren’t “stupid.” How do you try to impart this same encouragement to your young readers?

GARY SCHMIDT: A good question. I think I come to the writing with the assumption that I’m going to ask the reader to do some work — and trust that they will be willing to do that. In Okay for Now, I have a character so emotionally hurt that he won’t articulate what he would like to say — and so many of his sentences end before he gets to the point — and often, he tells the reader that his story is none of their business. Or in What Came from the Stars, the reader is confronted with an alien language and has to figure out meanings — just like the characters. In Orbiting Jupiter the narrator is a naïve twelve-year-old kiddo, but the story he wants to tell is that of a very much older fourteen-year-old kiddo. In all those cases, the reader has a lot of work to do to figure out what is going on, and so has to become invested in doing part of the work of the novel. Succeeding at that involves a kind of competence that is, it seems to me, an article of trust between the reader and the writer that involves encouragement.

SPL: Many of your books aren’t as lighthearted or full of the typical middle-grade humor we often come to expect for that age group. Any tips on writing about heavier subjects for a middle-grade audience? Continue reading →

Agent Fiona Kenshole on Books Becoming Movies, Traditional vs. Self-Publishing, and Pitching an Agent

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Happy Valentine’s Day! Fiona Kenshole wants to be your Valentine. Her love letter to you: this fantastic interview!

Fiona Kenshole loves the midwifery of being an agent, from getting your debut published to doing the movie deal. At Transatlantic, they like to sell your book to publishers all over the world, so Fiona works with co-agents in 28 countries, selling worldwide rights. Before becoming an agent, she was a publisher in the UK where she worked with best-selling names including Michael Bond (Paddington Bear), P.L Travers (Mary Poppins) and the Laureate Michael Morpurgo. She was also the British editor for authors including Beverley Cleary, Lois Lowry, Richard Peck, Bruce Coville, Gary Paulsen and Cynthia Voigt, and was nominated for “Editor of the Year” at the British Book Awards. She was also the Vice President at Laika Inc. when their first three films were all Oscar nominated: The Boxtrolls, Coraline, and Paranorman. And she will be bringing all this experience and insight into kid lit and storytelling when she appears as a faculty member at this year’s SCBWI Los Angeles Writers Day, taking place on March 3rd.

Sarah Parker-Lee: How has working as an editor, filmmaker, and publisher influenced your approach as an agent, both on the client side and on the selling side?

FIONA KENSHOLE: The opportunity to work on so many different sides of the storytelling process just increases my respect for writers. It really is an extraordinary gift, to be able to create people and worlds that can feel more real than our everyday lives. My job, whether as an editor, a film executive or as an agent, is to help that writer in their creative process so that the story they tell is the best it can be. I’m often the first person that a story is entrusted to. I can see the places where the writer is too close to a story to see what is missing, for example, and as a professional with many years’ experience, I offer gentle, supportive practical criticism. I spent several hours this week reviewing a new manuscript I am really excited about, by one of my clients, and she came back to say, “All of the structural weakness of the book that you identified are ones that I already knew were there”.​

​That made me feel good: I am doing my job right!

As for the selling side, without being immodest, I am a brilliant story pitcher! It’s the result of my years of pitching to tough executives [at] Hollywood studios who don’t move a muscle. I went out with a pitch for a debut last month and got 20 requests to read from editors within a day! 

SPL: Should writers be concerned about whether or not their book will make a great movie when they’re writing it? If the ultimate goal is to make a movie, do you need to write the book first?

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Toot Your Horn!

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Five-Minute True Stories: Animal Rescue, by Aubre Andrus, Scholastic, ages 4-8, Nonfiction, ISBN: 1-338-20006-2, released 03/27/2018 

 

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Great News!

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SCBWI loves celebrating our members’ successes and noteworthy news, and there are many! Read on to find out who’s got something to shout about. Digital high-fives welcome in the comments!

 

 

Hatching Chicks in Room 6 by Caroline Arnold was named a 2017 Eureka! Honor book by the California Reading Association. The Eureka! awards are for excellence in nonfiction.

 

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Agent Deborah Warren on Character-Driven Stories and Making the Most of Your Writers Day Pitch Session

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Warren,DeborahDeborah Warren is the founder of East/West Literary Agency, which represents new and established authors and illustrators of picture books, middle grade, and young adult novels. Clients include Kwame Alexander, author of the Newbury Award-winning The Crossover, James Dean and Kimberly Dean of the Pete the Cat series, and Antoinette Portis, author and illustrator of books including Now, and Best Frints in the Whole Universe.

Deborah is a faculty member for Writers Day on March 3 in Los Angeles.  She talks to us about her agency, what makes a strong manuscript, and the Writers Day pitch sessions.

Erlina Vasconcellos: How did you get into the publishing business and what keeps you here? 

Deborah Warren: I started East/West Literary in 2000, but my career in publishing really began in 1980 at Harcourt Brace Jovanovich (now Houghton Mifflin Harcourt), in San Diego. When I left, I was VP/Director of Sales, and I credit those years for being the best training ground ever. You see, we’re committed to the business of selling. And understanding the in-depth process of acquisitions, sales, and marketing helps the E/W team attain the stated goals for each of the agency’s clients: to close the best possible deal with the best possible editor at the best possible publishing house. What keeps me in the industry? The like-minded souls in children’s publishing, the fabulously talented authors, illustrators, and editors whose main goal is to create books that are both windows and mirrors for today’s young readers. We need these books more than ever!

EV: You have said that you look for character-driven stories. Anyone who has tried to craft one knows that’s not easy to pull off. When authors/illustrators fail to deliver on character in a manuscript, what’s usually missing?

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