Publicity & Marketing: A Case Study – Part 3

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by R.S. Mellette

January 17th was my 60th birthday. All I wanted as a gift was a cover for my book.

I didn’t get it.

But I did get the reviews from Kirkus and Foreword.

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Illustrator’s Day 2022: Welcome Laura-Susan Thomas!

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SCBWI-L.A. Illustrator’s Day is coming around the corner and we have a wonderful presenter lined up, ready to dive deep into the craft of digital art making with you!

Please welcome Laura-Susan Thomas, a digital artist extraordinaire with experience creating art on a grand scale as a Walt Disney Imagineer where she was able to embrace her inner 10-year-old every day, working on designs for Paris, Orlando, and Tokyo theme parks. She has had her work featured in the LA Times Kids’ Reading Room and Babybug Magazine. A professor of Fine Arts at the Allan Hancock College, she is also the Gallery Director at the Ann Foxworthy Gallery and the Illustrator Coordinator for the SCBWI-CenCal region.

For Illustrator Day, Thomas will share with us different strategies for working creatively with technology. The workshop will delve into two of the main applications artists use for creating on the computer and will have a little “sandbox” time for participants to begin experimenting in the medium as well. If you haven’t signed up yet, please visit the regional events page to register.

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The 2022 SCBWI-L.A. Nonfiction Mentorship Contest Winner Is…

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by Brenda Scott Royce

SCBWI-L.A. is thrilled to announce the winner of the 2022 Nonfiction Mentorship Contest!

The competition was steep and the submissions enticingly diverse, making the decision a difficult one for mentor Joseph Taylor.

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Toot Your Horn!

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SCBWI members’ publishing news is something to celebrate here at Kite Tales! Check out whose book is coming to a platform near you or around the world. Horn-tooting and digital hi-fives welcome in the comments!

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Publicity & Marketing: A Case Study — Part 2

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by R.S. Mellette

When last we left, I had set aside $20,000 to spend on the promotion of my next book, Kiya And The Morian Treasure, which hits streets April 26th, 2022. So, let’s look at the heat I’m getting from the money I’ve set on fire.

Summer 2021: After a COVID delay of a year-and-a-half, my publisher, Elephant’s Bookshelf Press, was eager to get the ball rolling again, but our original cover artist gracefully bowed out to concentrate on her picture book/lower MG work. Matt at EBP found a new artist who promised to deliver in November. As that was the only big thing holding up publication, I reached out again to Books Forward saying, “We were a go in 2019. How about 2021?” They honored their 2019 bid. Contracts were signed in August for a November start to a six-month campaign ending with a launch sometime in the Spring of 2022. I was also sent an Author’s Questionnaire to complete before November.

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Great News!

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SCBWI loves celebrating our members’ successes and noteworthy news, and there are many! Read on to find out who’s got something to shout about. Digital high-fives welcome in the comments!

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What to Take on Your Writer’s Journey #3: Be Ready to Nix Your Darlings

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by Rieko Mendez

Editor’s Note: This is the third and final installment on What to Take on Your Writer’s Journey

Now that you are prioritizing feedback with your community of writers and hopefully scratching the surface on — if not digging to the core of — answering the question “why must you write this book?” from my earlier articles, let’s talk about the most important step in being a writer: revisions, many revisions.

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An Interview with Lynn Becker, Picture Book Author

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By Ann Rousseau Smith, SCBWI CenCal News Liaison

Lynn Becker is the author of Monsters in the Briny, illustrated by Scott Brundage (Sleeping Bear Press, April 2022). What do you do with a grumpy kraken, a sickly sea serpent, and a tearful gigantic tortoise? You sing them a tune! The verse in this debut picture book follows the sea shanty rhyme of “What Do You Do With . . . ,” as the ship’s crew face each creature’s demand for comfort or attention.

Lynn Becker, former resident and volunteer member of the SCBWI Central-California Region, now lives and writes in Colorado. She took a moment to answer some questions for Kite Tales.

ANN ROUSSEAU SMITH: Congratulations on your debut picture book Monsters in the Briny, illustrated by Scott Brundage (Sleeping Bear Press, April 2022). What was the inspiration for writing about sea creatures?

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Publicity & Marketing: A Case Study — Part 1

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by R.S. Mellette

Many of us have said, “When I get my book published, I’m going to spend the advance on my own publicist.” Advances have become the subject of myth, but the debate rages on about how much, if anything, an author should spend on publicity, marketing, giveaways, etc. My book, Kiya And The Morian Treasure, will be out April 26th and I happen to have some money to spend, so follow along over the next few months to see how much, how, and where it’s spent. And if it’s worth it. 

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Interview with #KTIllustrates Contest Winner: Andrea Yomtob

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A native to Southern California, Andrea Yomtob worked for twenty years as a Computer Animator/FX Artist at Nickelodeon and Film Roman, until she found her love for writing and illustrating picture books. She has created the winning piece for our 2nd Annual #KTIllustrates Contest, announced last month.

Andrea enjoys combining mediums like watercolor and collage with her digital animation skills. Today we find out more about her passion for illustrating for kids.

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