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Tag Archives: selling

Giving It Away for Free: Keys to Promoting Your Book at Events

07 Wednesday Mar 2018

Posted by Sarah Parker-Lee in Author's Perspective, Illustrator's Perspective, Tips and Tools

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Comic Con, convention circuit, Conventions, crowdfunding, merchandising, SCBWI members, self-publishing, selling, Stan Yan, There's a Zombie in My Basement, tips

by Stan Yan, Author and Illustrator

This is the second part in a two-part series where I discuss keys to promoting my bedtime picture book, There’s a Zombie in the Basement, inspired by my 3-year-old son who wouldn’t come down to my basement studio, fearfully pointing at my zombie artwork on the walls. I’ve been promoting my other work at comic and fan conventions since 2001, but I’ve learned a lot about them and applied it specifically to promoting my book. You don’t have to feel overwhelmed by conventions and events! Read on for my keys to standing out and selling your work.

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Founded in 1971 by a group of Los Angeles-based children's writers, the Society of Children’s Book Writers and Illustrators is a non-profit, 501 (c)3 organization. There are currently more than 22,000 members worldwide, in over 70 regional chapters writing and illustrating in all genres for young readers, making it the largest children's writing organization in the world.

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