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Tag Archives: Kirkus Reviews

Publicity & Marketing: A Case Study – Part 3

23 Wednesday Mar 2022

Posted by Jessica Chrysler in Author's Perspective, PAL

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Audiobooks, Forward Reviews, kidlit, Kirkus Reviews, marketing, publicity, Robert Mellette

by R.S. Mellette

January 17th was my 60th birthday. All I wanted as a gift was a cover for my book.

I didn’t get it.

But I did get the reviews from Kirkus and Foreword.

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Publicity & Marketing: A Case Study — Part 2

23 Wednesday Feb 2022

Posted by Jessica Chrysler in Author's Perspective

≈ 1 Comment

Tags

authors, Forward Reviews, Hasty Book LIst, Kirkus Reviews, marketing, Merritt Hicks, publicist, publicity, publishing, SCBWI community, SCBWI members, Teen Ink

by R.S. Mellette

When last we left, I had set aside $20,000 to spend on the promotion of my next book, Kiya And The Morian Treasure, which hits streets April 26th, 2022. So, let’s look at the heat I’m getting from the money I’ve set on fire.

Summer 2021: After a COVID delay of a year-and-a-half, my publisher, Elephant’s Bookshelf Press, was eager to get the ball rolling again, but our original cover artist gracefully bowed out to concentrate on her picture book/lower MG work. Matt at EBP found a new artist who promised to deliver in November. As that was the only big thing holding up publication, I reached out again to Books Forward saying, “We were a go in 2019. How about 2021?” They honored their 2019 bid. Contracts were signed in August for a November start to a six-month campaign ending with a launch sometime in the Spring of 2022. I was also sent an Author’s Questionnaire to complete before November.

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