By Jamie Kiffel-Alcheh

Rhymes are naturally easy for the brain to process. Their innate musicality makes their messages easier to absorb. They have a calming effect because rhymes set up an expectation and fulfill it each time a verse is completed. And kids love them.
So why are rhyming books so hard to sell?
Well, there are common pitfalls to rhyming. But there are secrets to salable rhyme, too!
The pitfall: Something rhymes just for the heck of it.
“That’s the way” and “What a day” rhyme, but if they don’t tell the story, then the rhyme is doing what I call “treading water.”
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Every year, SCBWI Los Angeles opens our Writers Day contest to all members attending the event. This year, our anonymous judges chose 10 honorees in Young Adult, Middle Grade, Picture Book, and Other (which includes poetry and non-fiction). First place winners in each category receive free tuition to next year’s Writers Day, as well as a manuscript critique from one of this year’s faculty members. There were a lot of wonderful entries and a “20% of total entries” guideline was used to determine how many manuscripts were honored in each category. As Contest Coordinator Karol Ruth Silverstein so aptly put it, “Regardless of whether you win or lose, putting your work out there to be judged by entering the contest is a courageous act in itself. So let me first congratulate all of you who entered.”