Author and story coach Lisa Cron writes books for writers, but she doesn’t teach writing.
In her books Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence and its follow up Story Genius: How to Use Brain Science to Go Beyond Outlining and Write a Riveting Novel (Before You Waste Three Years Writing 327 Pages That Go Nowhere), Cron maintains that it’s not beautiful prose that captures readers, but the emotions driven by story.
“If beautiful writing is what we really crave, would 50 Shades of Grey have sold 100 million copies?” she asked during her keynote speech at Writers & Illustrators Day on Feb. 25.
Throughout her speech, she gave attendees a snapshot into the science behind storytelling that will help craft a work of fiction that is more than “a perfectly-penned ‘who cares?’”
“Writing is the handmaiden of story,” she said.
And what exactly is story?

Picture books are like little paper theaters inviting us to take a journey. When we provide a believable sense of space, we invite our readers to step into that world.
Author and SCBWI member Lynn Becker reports on this year’s Writers & Illustrator’s Day.
Author and SCBWI member PB Rippey reports on this year’s Writers & Illustrator’s Day.


Pam Gruber is a Senior Editor at
Clelia Gore is a lawyer-turned-literary-agent who heads